System Manager Digital Marketing Adobe Experience Mgr Author
The posted compensation range of $46.96 - $68.10 /hour is a reasonable estimate that extends from the lowest to the highest pay CommonSpirit in good faith believes it might pay for this particular job, based on the circumstances at the time of posting. CommonSpirit may ultimately pay more or less than the posted range as permitted by law.
The primary responsibility of this role is to lead and manage the content authoring processes within Adobe Experience Manager(AEM) as well as actively authoring content within AEM. This role is crucial in ensuring the successful delivery of web content,landing pages and personalized customer experiences across multiple digital touchpoints. The System Manager, Marketing AEMAuthor partners closely with content writers, SEO specialists, designers and developers to ensure high-quality, optimized content isdelivered efficiently within AEM. The position combines technical, strategic and leadership responsibilities to manage authoringworkflows and ensure content is aligned with business goals and user experience best practices.
Key Job Responsibilities
- AEM Content Management and Authoring: Oversee and directly contribute to the authoring and optimization of content within Adobe Experience Manager (AEM). Work with content writers and other stakeholders to ensure all web pages, assets and components are properly created and maintained in line with branding and business objectives.
- Collaboration with Content Teams: Partner with content writers, copywriters and designers to ensure content is created, formatted and implemented correctly within AEM. Ensure all content meets business requirements, brand guidelines and user experience standards.
- Cross-Functional Collaboration: Collaborate with SEO specialists, UX/UI designers, developers and marketing teams to ensure content is optimized for search engines, user engagement and accessibility. Coordinate with teams to ensure a cohesive digital experience across all platforms.
- Workflow & Process Management: Lead and optimize authoring workflows, ensuring timely delivery of content and adherence to quality standards. Manage the authoring approval process to ensure content is reviewed and published efficiently. 5. Personalization & Targeting: Work with marketing and technical teams to leverage AEM’s personalization features, ensuring tailored content experiences for different customer segments and enhancing engagement across various digital touchpoints. 6. Content Performance & Optimization: Partner with content creators and analytics roles to monitor content performance metrics and work with cross-functional teams to make data-driven decisions. Ensure continuous improvement in content delivery, user engagement and conversion rates by analyzing data and implementing best practices.
- Quality Assurance: Manage the quality assurance process to ensure that authoring is accurate, consistent and compliant with brand standards, legal requirements and accessibility guidelines.
- Training & Mentorship: Provide guidance and training to region and market authors and cross-functional teams on best practices for authoring, AEM usage and content management workflows.
- Platform Management & Enhancement: Work with technical teams to maintain and enhance AEM’s functionality. Help implement new features, tools and capabilities to improve content management and delivery within the platform.
- Stakeholder Liaison and Web Request Management: Once requests have been submitted following standard processes, act as the primary point of contact for internal national stakeholders regarding web content requests. Collaborate with stakeholders to understand their needs, objectives and challenges, and determine the best solutions to meet those requirements using AEM. Partner with needed teams to develop clear action plans, establish timelines and ensure alignment with marketing and technical teams.
Qualifications
Required Education and Experience
- Bachelor’s degree in marketing, communications, computer science, or a related field. A combination of education and/or additional job-related experience in digital marketing and content management systems may be considered in lieu of a degree.
- Minimum of five (5) years of experience in content management, digital marketing, or web development, with at least three (3) years of experience specifically using Adobe Experience Manager (AEM).
Proven experience managing and optimizing content workflows, digital content projects, and cross-functional teams.
Required Licensure and Certifications
- Adobe Certified Expert – AEM Sites (or equivalent certification) preferred.
Required Minimum Skills, Knowledge, Abilities and Training
- In-depth experience with Adobe Experience Manager (AEM) and content management systems.
- Strong understanding of web content strategies, content creation, and user experience (UX) best practices.
- Ability to collaborate effectively with content creators, SEO specialists, designers, developers, and marketing teams.
- Strong project management skills and the ability to handle multiple projects
- Knowledge of HTML, CSS, and basic web development principles.
- Ability to analyze data to inform content strategy
- Familiarity with digital asset management (DAM) systems and content version control best practices.
- Excellent communication, organizational, and leadership skills.
- Strong attention to detail and ability to maintain high-quality standards for content creation and delivery.
Overview
Inspired by faith. Driven by innovation. Powered by humankindness. CommonSpirit Health is building a healthier future for all through its integrated health services. As one of the nation’s largest nonprofit Catholic healthcare organizations, CommonSpirit Health delivers more than 20 million patient encounters annually through more than 2,300 clinics, care sites and 137 hospital-based locations, in addition to its home-based services and virtual care offerings. CommonSpirit has more than 157,000 employees, 45,000 nurses and 25,000 physicians and advanced practice providers across 24 states and contributes more than $4.2 billion annually in charity care, community benefits and unreimbursed government programs. Together with our patients, physicians, partners, and communities, we are creating a more just, equitable, and innovative healthcare delivery system.
Unless directed by a Collective Bargaining Agreement, applications for this position will be considered on a rolling basis. CommonSpirit Health cannot anticipate the date by which a successful candidate may be identified.
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Depending on the position offered, CommonSpirit Health offers a generous benefit package, including but not limited to medical, prescription drug, dental, vision plans, life insurance, paid time off (full-time benefit eligible employees may receive a minimum of 14 paid time off days, including holidays annually), tuition reimbursement, retirement plan benefit(s) including, but not limited to, 401(k), 403(b), and other defined benefits offerings, as may be amended from time to time. For more information, please visit https://www.commonspirit.careers/benefits.
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Equal Opportunity
CommonSpirit Health™ is an Equal Opportunity/Affirmative Action employer committed to a diverse and inclusive workforce. All qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, parental status, ancestry, veteran status, genetic information, or any other characteristic protected by law. For more information about your EEO rights as an applicant, please click here.
CommonSpirit Health™ will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c). External hires must pass a post-offer, pre-employment background check/drug screen. Qualified applicants with an arrest and/or conviction will be considered for employment in a manner consistent with federal and state laws, as well as applicable local ordinances, ban the box laws, including but not limited to the San Francisco and Los Angeles Fair Chance Ordinances. If you need a reasonable accommodation for any part of the employment process, please contact us by telephone at (415) 438-5575 and let us know the nature of your request. We will only respond to messages left that involve a request for a reasonable accommodation in the application process. We will accommodate the needs of any qualified candidate who requests a reasonable accommodation under the Americans with Disabilities Act (ADA). CommonSpirit Health™ participates in E-Verify.